Friday, November 13, 2009
Ghost Toast Launch!
Check out Shira's and Jake's web series, Ghost Toast! It's way awesome. Also, I'm in the first episode. Enough said.
Saturday, November 7, 2009
Movie Marketing 101
Possibly to justify the monthly subscription fee and the many hours I've devoted to watching Law & Order: SVU, I like to think that I've learned a lot about the movie business through my Instant Netflix subscription. For example, I recently became aware of a surefire movie marketing strategy for poster design. It is this:
Title: "The (noun reflecting a group of certain kind of individual)"
Graphic: The torso of one of those individuals, who is ripping away his or her clothing.
Tagline: Something related to business that sounds like it's trying to be a play on words but isn't actually a play on words at all.
I'm pretty sure this formula will come in handy when I design the poster for my future blockbuster hit, "The Superheroes," "The Strippers" or "The Victims of Cardiac Arrest Who Need To Have That Shock Thing Done On Their Chests."
Title: "The (noun reflecting a group of certain kind of individual)"
Graphic: The torso of one of those individuals, who is ripping away his or her clothing.
Tagline: Something related to business that sounds like it's trying to be a play on words but isn't actually a play on words at all.
I'm pretty sure this formula will come in handy when I design the poster for my future blockbuster hit, "The Superheroes," "The Strippers" or "The Victims of Cardiac Arrest Who Need To Have That Shock Thing Done On Their Chests."
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