Saturday, June 20, 2009
Pizza Hut finally stops insisting what it sells has anything to do with pizza...
In a move to update its image for the mobile generation, Pizza Hut is rebranding and will now be known simply as "The Hut". Leaders at the company are convinced that this move will serve them well in the end, changing consumer expectations so there will be no disappointment when the food they are served is more reminiscent of a rickety old shack than of an actual pizza pie.